The main hurdle for businesses using HARO’s newsletters for press leads is that they have to aggressively compete for each reporter’s attention.  Because journalists will often run with the first solid story they come across, it’s therefore most important for your business to respond to relevant queries as soon as possible.

You can use AwayFind + HARO to ensure that (A) you’ll never miss a relevant press lead and (B) you can always be the first to respond.

After using HARO for a few weeks, you’ll begin to see the types of queries you would like to monitor in your inbox.  Start building a list of common keywords that are relevant to your business (for our company, we’re interested in “productivity”, “email overload,” etc.), then set up their respective filters in AwayFind.  You’ll be immediately notified (via SMS, IM, or phone call) whenever a query that’s related to your business arrives in your inbox, so you don’t have to search through each newsletter right when it arrives, hoping to be the first to respond.  AwayFind does the heavy lifting for you.

Here’s how you can search for HARO keywords with AwayFind:

Note: HARO only comes during the week, but you can see in other cases when you might want to get notifications during off-hours.

You can also use AwayFind to receive alerts when you get emails from specific newspapers and media outlets. One of our users, Blake Jennelle, recently shared how he uses AwayFind’s filters to get more press for his company.  Blake sets his filters so that he’s alerted immediately whenever a journalist he personally knows contacts him:

We hope AwayFind will help ensure your timely response to reporters who are on a tight deadline.  Try out AwayFind’s filters today, and increase your company’s publicity like Blake did!

Want to increase your chances of getting press through HARO’s newsletter?  Try AwayFind for free here.